Fitness By Design is a personal training health club built around one simple idea: training should be tailored, supported, and effective for every individual. Our members aren’t left guessing when they walk through our club's doors, every session is coached, guided, and adapted so you can look better, feel stronger, and move with confidence. We specialise in working with clients in later stages of life, understanding the realities of changing bodies, busy schedules, and long-term health. Unlike traditional gyms or standard personal training, Fitness By Design combines expert coaching with a supportive environment and makes it refreshingly affordable. Great training should be accessible, not exclusive.
Established in 2001, Fitness By Design has been helping people from Gillingham and the surrounding areas transform their health and wellbeing for over two decades. We’ve supported tens of thousands of individuals through consistent, results-driven coaching, earning a reputation built on trust, longevity, and real-world results. Founded by Colin Fricker, whose background as a successful farmer shaped a practical, hard-working approach to training, Fitness By Design was created to deliver honest guidance, long-term progress, and a service that focuses on quality of life improvements.

